Get Ready for Summer Selling at Sam’s Club®
Put your Sam’s Business™ Membership to work for you and find the products, planograms, profit calculators and tips that help you achieve peak profits this summer. Just like you, we’re in the convenience business.
- Open 7 days a week, with early shopping hours Monday – Saturday
- Order ahead and pick up in club with Click ‘n‘ Pull®
- No contracts, no minimum orders, no middlemen
Candy Sales are Sweet
- Chocolate accounts for approximately 41% of total confection and has grown 4.81%.
- Non-chocolate growth continued in 2013, and it now accounts for 12% of the total confection category.
Source: CSP Daily News January 2014
Make Sure Gum is Good to Go
Only 31% of gum purchases are planned, and 66% of purchases are for immediate consumption. As a leading impulse item, the best place for gum is on the checkout counter.
Coffee Fuels Snack Sales
Would you like extra sales with that? Forty-five percent of customers who purchase coffee between 6 and 10 a.m. also purchase a donut, sweet roll, snack cake, cookie, sandwich or gum.
Source: Mintel, University of Michigan Consumer Sentiment Index NPD 2010, CSP Heat Map Study 9/11, 2012 Cygnus Business Media
Food is Good for Business
With 7.6% growth in 2013, c-store food service sales outpaced the 4.2% gain experienced by all other in-store product categories.
Source: Convenience Store News Market Research, 2013
Clean Facilities Can Make Yours the Go-to Store
Sixty-four percent of customers surveyed say unpleasant restroom facilities will keep them from returning. A daily restroom checklist and follow-through can build customer loyalty and positive word-of-mouth.
Source: Convenience Store Decisions February 2014
Pass on Savings and Win More Business
Sam’s Club® gives you the built-in advantage of competitive pricing, which is the most important consideration when smokers choose a store. Since 2011, price sensitivity has become even more critical to smokers.
Source: Retail Experience Study, October 2012
Grow sales with packaged discounts
Try up-selling customers by offering two bottles of water at a discount. It’s a proven method of success, particularly in summer months.
Keep it clean
A well-maintained bathroom can encourage more street traffic, and more money spent at the register.
Pump up merchandising to combat rising
With rising fuel costs and inflation, customers have less to spend in your store. That’s why merchandising has never been more important. Find easy and impactful merchandising tips at SamsClub.com/business.
One Business Membership. Eight ways to save.
With a Sam’s Club Business Membership, you can add up to eight additional employee Memberships, multiplying your ways to save.
Keys to scaling up candy sales
- Position candy in the front or in a high-traffic aisle.
- Use secondary positions in foodservice or beverage areas.
- Place a multiple-vendor display on the candy aisle or by the door.
Samples = Sales
Offering samples of an item in your store can create an impulse purchase, a major factor in a number of strong C-store categories.
How independent C-stores can stay competitive
Consider what your competitors charge when setting prices. You can compete by lowering prices on some items and make up the losses by charging more on other items. Or try bundling a for-sale product with another item at regular price.
Drive sales at eye level
Keep your main product supply at eye level to watch them fly off the shelves.
Reach more customers with e-mail, for free
Simply collect business cards in a fishbowl and save their e-mail addresses. With a database, you can send promotional information, coupons and more — for free.